Website Analytics

Lead Generation

Keeping track of the number of new leads. How many are converting into paying customers? This is an important metric for any business. Do you have steps in place to track this?

Off-Page Metrics

Consumer Behavior

What are your page views or bounce rate? How long are your potential customers spending on your site? If they are leaving quickly, some issues need to be addressed. But do you know whether it's content or website structure?

This is the more obvious one. It is measuring the likes, shares, comments, and mentions. All of these are great, but are you measuring vanity metrics or metrics that measure the growth of your business?

SEO Metrics

Are you getting the amount of organic traffic that you are hoping for? How are you ranking on certain keywords compared to your competition? What is your backlink strategy? All of these are how you build authority online.

Sales Metrics

Without sales, there is no business. Of the sales coming in is it direct? What is your ROI? How long does it take someone to go from being aware of who you are to converting into a customer?

what is your site audit score? Is your site crawlable? Are you aware of how errors and warnings can affect your online presence? Poor-performing sites do not rank well in the eyes of the search engines.