Google Business Profile

Directories

A good directory listing is essential for your local business to stand out. The right strategy can elevate your business from being unknown to a local hotspot.

Heat Map

How do you rank against your competitors in a specific area? Do you know who and where your biggest competitors lie? How are you performing in a specific area over another? If you don't know the answer to these questions, you need a heat map service.

Review Mgmt

Are you getting enough reviews? How do you stack up against your closest competitors in the number and consistency of reviews? Are you replying to your reviews promptly? Both good and bad? Then you need a review management system to help you handle this.

Keyword Optimization

What Keywords are you ranking for? Do you even know? Do you know what keywords you're missing? What keywords is your competition using and ranking for, that you aren't? You must do keyword research if you answer no to any of these questions.

Categories

Are you present in all the available categories that you are eligible for? Do you know what categories your competition is using and you are not? If not, you are leaving a lot of traffic on the table that doesn't know you exist.

Updates

Are you treating your GBP as a website or are you ignoring it once you set it up? The search engines love relevancy. If you aren't constantly keeping your profile up to date with new, relevant content you could be losing out on a lot of new business.